Fontainbleau Hotel

The Hall of Excellence

Last February, in the brand new Fontainebleau Hotel in Las Vegas, the presentation ceremony of the project for the space that will display memorabilia of the greatest athletes in US history took place.

Tom Brady, one of the greatest quarterbacks of all times, and Jim Gray, brilliant sportscaster, attended the ceremony. Tom Brady, the 7-times Super Bowl winner, displayed his 7 precious Super Bowl rings inside a special showcase, while Jim Gray – inside a twin showcase - displayed a ball that is autographed by all the quarterbacks who won the Super Bowl from the beginning of this sports event.

Peter Arnell, the worldwide famous American designer – who is in charge with the outstanding design of this project – and the magnate Jeffrey Soffer, the CEO of the Fontainebleau Hotel chain, were also present at the ceremony.

Watch the video

Peter Arnell Chooses Made in Italy

Once again, the Made in Italy “Téchne” wins in USA. The great American designer Peter Arnell chooses the Italian know-how for these two displays, seen on TV on worldwide broadcast.

Margraf and Santo Passaia, in 10 days only, analysed, engineered and manufactured the items that were designed by Peter, obtaining the personal praises from the champion Tom Brady.

A display for Seven Treasures

The exclusive showcases were studied to contain precious objects, with a special LED lighting to enhance their details. Brushed gold for the finish of the two pyramids and several laser engravings commenting the 7 rings, placed on black marble cylinders

...and one display for the Super "Ball"

A Jim Gray’s property, the ball is autographed by all the quarterbacks who won the Las Vegas Super Bowl since its debut. A unique memorabilia, of great sport value

Peter Eric Arnell

Peter Eric Arnell is one of the greatest American designers; photographer, author, he is the founder of Arnell Group. It is worldwide known for the creation of products, brands and advertising campaigns for many important companies, including Chrysler, Pepsi, Reebok, Fontainebleau Resorts, Donna Karan, Unilever; he has published relevant works on architectural theory and on art history.

Arnell studied architecture at the Brooklyn Technical High School. He graduated in 1976.

Among the greatest living American designers, he won the Cannes Gold Lion in 2003 for Best in the Short Film Category – “Terry Tate, Office Linebacker”; in 2007 he was awarded with the Ellis Island Medal of Honor.

Peter Arnell and Federico Passaia at the “Hall of Excellence” site. Lower in this page, Peter with the sportscaster Jim Gray.

His project - inserted in the brand new Fontainebleau Hotel in Vegas - will be a permanent museum, with corners dedicated to the greatest personalities of American sports and show business, from Tom Brady to Muhammad Ali, to Oprah Winfrey and other famous celebrities.

Tom Brady, Jim Gray and Jeffrey Soffer

Tom Brady personally congratulated with us for the accomplished job; Tom is the greatest quarterback in the Super Bowl history, he won 7 of them. Born in 1977, he played in the quarterback role with the New England Patriots and the Tampa Bay Buccaneers in the National Football League. He was chosen during the sixth round of the Draft NFL 2000 by the Patriots, playing with them up until 2019. During the 19 seasons when Brady was first-string player for a relevant number of games, he reached the Super Bowl final nine times, winning six of them with the Patriots and one with the Buccaneers. He was also awarded 5 times (a record!) with the title of Best Super Bowl Player and held the NFL record for the greatest number of touchdown passes in a single season, between 2007 and 2013. In 2005 and in 2021 he was chosen as the Sports Illustrated Sportsman of the Year title in USA.

Jim Gray is an American sportscaster. Since 2021 he has been working with Showtime, Fox and SiriusXM as reporter, commentator and interviewer, previously holding the same position at ESPN, NBC Sports and CBS Sports. Gray has won 12 National Emmy Awards and has three times been named the Sports Reporter of the Year by the American Sportscasters Association. Gray was inducted with the class of 2018 into the International Boxing Hall of Fame, and with the class of 2020 in the Naismith Memorial Basketball Hall of Fame, with the prestigious Curt Gowdy Award.

Jeffrey Soffer, American billionaire, highly experienced businessman. After having managed the family business for twenty years, in 2019 he addressed his interests in the new Fontainebleau Development. Soffer’s real estate holdings include, besides Las Vegas properties, the historic Fontainebleau Miami Beach luxury hotel. The father (Donald Soffer) developed the Florida city of Aventura.

The intense work behind beauty

Just in Time: in ten days only from the order, the sinergy between our company and Margraf made possible the crafting of these two little design masterpieces by Peter Arnell. A work that was very thrilling on one side, but source or great pressure on the other hand: we knew we had to deal with the mandatory deadline of the preview ceremony.. in a week's time. New York, Verona and Las Vegas: an intense triangulation between designers and manufacturers; from the sketches to the engineering of the armored showcases, the production of a scale model from Peter’s drawings, the process – constantly witnessed by videos showing the different manufacturing solutions, the laser engravings, the manual works, the countless tests and, in the end, the shipment and the installation at the Fontainebleau Hotel. Finally, the satisfaction of a perfectly accomplished job with the personal praises by the Champion Tom Brady